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Thinking Outside the Box: Integrating Tangential Elements Into Your Marketing Campaigns


As a brand, it's important to find ways to stand out in a crowded market. One way to do this is by exploring the intersection of purpose and profit through tangential elements in your marketing campaigns. By aligning your cultural values with your business values, you introduce a new world of opportunity for creative and compassionate campaigns that highlight your employees and connect with your audience on a deeper level.


One way to integrate tangential elements is by reviewing notable awareness months or holidays and finding ways to align them with your marketing plan. For example, if your brand is focused on sustainability, you could create a campaign for Earth Day that showcases your commitment to the environment and encourages your audience to make eco-friendly choices. This type of campaign not only promotes your brand, but also contributes to a larger social cause.


Another way to integrate tangential elements is by highlighting the stories of your employees. This can help to humanize your brand and connect with your audience on an emotional level. For example, if you have employees who are veterans, you could create a campaign around Veterans Day that highlights their service and sacrifice. This type of campaign not only honors your employees, but also creates a sense of community and pride within your brand.


When it comes to integrating tangential elements, it's important to think creatively and authentically. Your campaigns should align with your brand values and mission, while also resonating with your audience. By thinking outside the box and exploring new opportunities, you can create campaigns that stand out and make a lasting impact.

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